The Focus Formula

You want to grow your side-hustle,

but figuring out where to focus your energy and effort is tough.


You want to grow your side-hustle,

but figuring out where to focus your energy and effort is tough.


Lady, you’ve been workin’ soooo hard on that side-hustle! Your vision is clear, your brain is full of inspiration and you’ve got so many ideas you can’t wait to implement.

You’re determined to move forward and create more income in your biz, and you’re doing all the right things to make that happen. But the distraction is real.

You’re always super busy and it still feels like you’re wasting entire days spinning in circles, getting nothing accomplished because of all those shiny objects and other things you’re supposed to be doing.



  • There’s so much you know you could do, but YOU CAN’T FOCUS LONG ENOUGH to finish any one thing and it feels like time is passing you by.
  • You do your best to be consistent and follow through, but YOU CAN’T SEEM TO STICK TO ANYTHING and just end up getting discouraged.
  • You take action on what you think needs to get done, but QUESTION WHETHER IT’S THE RIGHT THING TO BE FOCUSED ON. You end up second guessing yourself and self-doubt kicks in.
  • Your ideas spark so much excitement, but YOU ALWAYS FIND YOURSELF GETTING DISTRACTED, ending up back at square one. Not making any progress feels terrible and demotivating.


You know you’re not being as effective in your biz as you could be, there’s lost potential, missed opportunities and even worse, those projects and ideas that actually generate revenue get pushed aside.

What you want most is to create a profitable biz that makes you feel empowered and truly successful.




🙌 You know there’s a way for you to stay on track.

🙌 You know it’s possible to focus and follow through (and that it’ll feel AHmazing when you do!)

🙌 You know it’s time to stop holding yourself and your biz back and finally move forward.

And I know that, even if you believe all of this is possible, you probably don’t know where to even start. But it doesn’t have to be like that – it is possible to get focused and create the biz and income you want.



I totally get it because I’ve been there in my own side-hustle. I kept jumping from one thing to the next, going after the newest shiny thing, taking on way too much and filling my plate to overflowing.

And yet I wasn’t seeing any results, made no progress, and saw zero dollars bills coming in…I was losing faith that I was even on the right path.

I focused on all the wrong stuff for too long, until it created so much tension in my life, I was forced to take a long hard look at how I was spending my time. I finally gained a whole new perspective on what it meant to be truly focused and started implementing the systems that got me there.

And that’s why I created The Focus Formula, a 1:1 coaching package that helps other side-hustlers get and stay focused on what’s most important in their biz.


• You’re LAUNCHING YOUR LATEST BIZ PACKAGE, SERVICE OR OFFERING because you’ve got a system that allows you to focus clearly on one project until it’s completed.
• You’re IMPLEMENTING YOUR IDEAS QUICKLY AND EASILY and know exactly what to take action on because you feel confident about your decisions and each step you take.
• You’re TAKING CONSISTENT ACTION EVERY DAY and sticking to your plans because you feel empowered and know how to move forward.
• You’re THRILLED AND EXCITED about having more profit, progress and success than ever before in your biz because you’ve found the ultimate flow and it feels easy and free.


“I continually frustrate myself by not following through with what I say I will do. I have tried setting goals and using a calendar, but when the day starts and I skip the first thing on my list, the rest of the day follows in that same vein. I have big goals for myself and my business, and I know that if I don’t complete what I say I will do, I will never achieve what I want to.

Jodi’s productivity coaching really helped me focus and gave me tools that have made things totally achievable and, dare I say, easy! I am for sure less overwhelmed by my to-do list – I now know I will show up and do the work and I know how much impact that is going to have on my business.

Jodi is an absolute delight. All the information I received was relatable, informative and very tailored to my own goals, issues and struggles. Her advice and service was excellent and the tools invaluable.

It was a great experience and I am super excited about where all this will take me!”

Cara Samuels

Life and Wellness Coach, Cara Samuels Holistic Health and Life Coaching

Introducing…The Focus Formula

An 8 week 1:1 productivity coaching package that will help keep you focused and on track so you can take consistent action, finish what you started and move your biz forward. You’ll finally know where to focus your energy and effort! 

👉 Forget about the second guessing, confusion, overwhelm, and unknowns.

We’ll lay out a clear plan that you can implement as a path forward and you’ll discover how to manage all your ideas, deal with the distractions as they come up and keep the momentum going.


Here’s what you’ll get:


  • 8 weeks of 1:1 productivity coaching online (using Zoom) so you have the support, guidance and accountability you need to stay on track.
  • 1x 75 minute deep dive session so you can get a clear path forward that’s tailored to your unique needs (it needs to be personalized so you can make it stick!)
  • 3x 30 minute follow up coaching sessions so you’re not trying to deal with the distractions and roadblocks on your own (hello, you’ve already tried that!)


  • Access to me in between sessions on the Voxer app, to pick my brain when you get stuck so you don’t have to wait for your next session and can keep making decisions, implementing and moving forward.
  • Worksheets, exercises and homework so you can really establish your new focus habits, make them automatic and free up your brain space to work on what you love most.
  • Your own private and customized Client Portal so you can have easy access to all of your homework, worksheets and documents in one place.


Once you learn The Focus Formula strategies to stay focused, you can’t unlearn them. They’re with you for life!




$1,200 (paying in full saves you $100!)

Or two payments of $650

How to secure your spot:

1. Click the button below to schedule a free consult call.

2. You’ll be taken to my scheduler, where you can choose a day & time that works best for you.

3. Once that’s confirmed, you’ll be sent an email with:

📩 A Zoom link for our 15-30 minute call.

📩 A link to a short questionnaire that you’ll need to fill out prior to the call. This will help us make the most of our time and keep us focused by clarifying exactly what needs to be discussed.


“I was struggling with too many ideas – I felt like I was constantly bouncing between things without ever accomplishing anything.
Jodi was great to work with! She listened to my unorganized thoughts and honed in on the important ones to help me create a focused to-do list that I can actually manage.

It was helpful to get insights into what to change to make it work better, what things could get cut and how to modify my list to make the things on it easier to accomplish.”

Lauren Forsythe

My Favourite Job Title Is Mom

“I was all over the place with my business, and just wanted focus and direction on what to do.

During my coaching, I was able to accomplish so much – there was no time for slacking! Now, managing my goals has become second nature to me.

Jodi listens to you and pushes you to go after your goals. My coaching experience has been perfect and the best experience ever. I would like to thank Jodi for ALL of her help!”

Maria Merced

VA, Maria Merced Pinterest Management Services


“Why does it cost this much?”

The cost of The Focus Formula is equivalent to one meal eaten out each day, or a couple of cocktails with friends, or an Uber / Lyft ride. Time is a limited resource and we can’t get more of it, so there’s no better investment you can make than in saved time. Having more time has been shown to give us the two things most commonly linked to happiness and satisfaction: freedom and experiences.

“What's my time commitment?”

This coaching package involves four 1:1 coaching sessions that total up to just under 3 hours (that’s less than 1% of your time during the 2 months). Having access to me on Voxer for the entire eight weeks is a super efficient way for us to stay connected and it will be up to you how much or little you use it. Continuing as you are now, and trying to figure things out on your own, is going to take you tons more time than just getting the clear guidance and direction you need right away. And the skills and strategies you learn to deal with the distractions and roadblocks during your personalized coaching will be with you for life – you can’t unlearn this stuff!

"Why is this package better than some DIY strategies?”

How much time have you already spent trying to get things done? How many different hacks, tricks, apps and ideas have you tried? If you just keep trying the same strategies, the results aren’t going to change and nothing changes. You already wear so many hats as a side-hustler…give yourself permission to get the guidance and support you need, so you can focus on your own area of expertise and what you love to do most.

“How do I know this will work for me?”

You wouldn’t want to spend time and effort trying to repair your plumbing or fixing a broken computer. You’d call in the experts to save you the hassle! Hiring a Productivity Coach is the same thing. Don’t leave it to chance, and don’t just hope for the best. Bring someone in that knows this stuff inside out. Someone who can give you an outside perspective, and a fresh start, so you can get out of your head and see the results you want so much easier and quicker. My clients have gone from lost and confused, to focused and intentional. Others have shifted from a mindset of “I never do what I say I will, so why bother trying?” to “Yes this is so possible for me!” (and then actually getting it done). One woman I worked with said my coaching made her feel more empowered to meet her goals. These could be your stories.

“How structured is your approach?”

Becoming focused does not have to involve rigid and unmoveable strategies. Having 1:1 personalized coaching is exactly what allows you to find and sustain a strategy that works for you. And when these strategies become a habit and part of your natural routine, you’ll become even more creative and innovative because you’ll have so much freed up brain space, because it’s no longer struggle to stay focused, trying to ignore the distractions and wondering what to do next.

“The kind of things I work on don’t apply here. A plan and strategy isn’t going to help me.”

Productivity Coaching can help you plan anything and everything you’re working on: event planning, writing a book, blogging, creating digital products….You name it! It all needs to get done, so it all needs a plan.

“I was having difficulty managing and finishing all of my projects – I felt overwhelmed and a lack of progress towards my goals.

My productivity coaching has allowed me to see how I can use my time most effectively, and my schedule is now planned out. This has removed distractions and my sense of overwhelm.

Jodi was able to help me focus on what my main priorities are, and to turn my goals into achievable actions. I have come away from my time with Jodi feeling much more motivated and empowered to achieve my goals.”

Helen Cunningham

English Language Teacher, Helen's Language Home

“Before working with Jodi, I felt like I was spinning my wheels. Every time I started to make progress, I would lose momentum and then would have to play catch up to gain traction again. I didn’t feel as if I was getting anywhere and it was causing a lot of frustration… and not helping my motivation level!

Once I had my productivity coaching session with Jodi, I felt much less scattered and a renewed motivation to keep going on the projects that I wanted to tackle. I had a much clearer idea of what to work on rather than jumping from project to project and not feeling like I’m seeing any progress towards the end goals.

She helped me determine my priorities and a clear plan to accomplish them. I can honestly say that my productivity has increased, and I’ve already seen measurable progress towards my goals. Thank you Jodi!”

Jessica Nowak

VA, Jessica Nowak & Co. Ltd.

“I was struggling with how to decide what to work on, and when. Juggling everything in my life means I’m super busy and never know how to make things work.

My productivity coaching with Jodi has allowed me to make better use of my time. I felt great about the growth I made happen in a short time.

The experience has been extremely helpful for getting my mind focused. I say don’t wait, get help now, and start off without all the stress and confusion.”

Cynthia Younger

Life Coach